How to Stop Winging It and Build a Sustainable Photography Business

By: Kate Whatman Published on: 07/11/2025

Running a photography business can feel like shooting ISO 1600 in bad lighting — grainy, chaotic, and a little unpredictable. I know, because when I started my photography business at 17, I had no idea what I was doing. Like so many beginner photographers, I was undercharging, overworking, and just hoping for the best. If you’re looking for photography business tips, pricing strategy help, or a supportive photography business mentor who gets it — I’ve got you. Whether you’re based in Australia or anywhere in the world, you’ll learn how to run your creative business with confidence and balance your art with income. 👉 Learn more about my photography education and mentorship programs at katewhatman.com.au/learn

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How to Stop Winging It and Build a Sustainable Photography Business